mentioned underwear brand investment, a lot of people’s first reaction must be women’s underwear brand, I do not know now men’s underwear market is also very promising. Underwear market competition is fierce, therefore, the establishment of excellent brand is extremely important. Men’s underwear brand building and market opening, but also by improving the design ability and awareness to achieve.
strategy one: to stimulate the male beauty in the heart of
male underwear of consumer groups for fashion and mature men, the purchasing power is relatively high, the choice of products is rational, easy to form a brand preference, the male consumer behavior focused on product is simple, fast and safe. From the physiological aspects of men (skin, gender, etc.) and psychological level (men’s pursuit of health and vitality) are different from women. Although the market potential of male consumption is large, but many businesses from the sales strategy to pay attention to instead of starting from the targeted products. Development of men’s underwear should pay attention to product serialization, specialization and characteristics, and focus on fashion and health care functions.
the new male includes two kinds, one is the external equipment level can be obviously public perception of its elite men; the other is a confession or at least have belongs to the new male group admission realistic potential new men, but they are generally not for the public perception.