Online candidates ‘more likely to make shortlist’

first_imgOnline candidates ‘more likely to make shortlist’On 4 Jun 2002 in Personnel Today Comments are closed. Candidates applying to the BBC through the Internet are of a higher qualitythan other applicants and are being shortlisted more often, according to thefirm’s head of online recruitment. John Clark told delegates that although the split between paper and onlineapplications was even, the corporation was shortlisting slightly morecandidates who applied via the web. “We now get around 50 per cent of our responses from the internet, andit also offersa slightly higher quality candidate than from paperapplications,” he said. He claimed online candidates tend to be more suitable because it is possibleto give more detail about job positions on the web and adverts are bigger. Clarke said the ability to attract good-quality applications at the BBC wasvital because it recruits just 6,000 to 7,000 new staff every year from morethan 100,000 applications. “It’s almost 95 per cent wastage so the BBCvalues the quality and not quantity of applications,” he said. Clarke told delegates that the BBC is advertising more in publications thathave a wide ethnic readership because it needs to improve the proportion of itsmanagers from ethnic minorities, which currently stands at only 2 per centcompared to an overall ethnic population of 8 per cent throughout theorganisation. “It means we have a lot of ethnic cleaners and caterers but not manymanagers and that’s not good enough. We want the BBC to reflect the diversityof the overall license-paying public,” he said. Related posts:No related photos. Previous Article Next Articlelast_img read more

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